Mehdi Oudjida, Consultant analytics freelance



Parameter in Looker Studio is dynamic, user-defined fields that provide greater flexibility & interactivity in reports. It act as placeholder that allows users to input values directly into reports. This feature is particularly useful for scenarios where report viewers need to customize metrics, dimensions, or filters based on their unique needs or preferences.

It is a key feature in a lot of my Looker Studio blog posts, injecting custom interactivity for a lot of use cases.

Custom reports

Google Data Studio chart highlighter

Conditional formatting is typically a very good automatic highlight system for dashboards to read fast and see what it is the more important. On the other hand, Google Data Studio can be also used for manual reports and data viz…

Read more

Google Data Studio reference lines with parameter

Today, Google Data Studio team has released a new feature offering more interactivity for reference lines, available on scatter & trends charts (bar, line, area, combo…) : Parameters as a new option for reference line types. Until now, only constant…

Read more