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Several articles in my blog depict specific topics about Google Analytics and how to use data from this tool inside Looker Studio.
After the addition of user properties, custom dimensions and custom metrics last month, Google Looker Studio team has just rolled out today a new release including (user & session) traffic source dimensions from Google Analytics 4 through the native connector….
Read moreToday, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources As a continuation of the official launching of Google Analytics 4 and the current development of GA4 data…
Read moreGA app+web, a smart public beta version as a launching ramp for the progressive learning & adoption of Google Analytics 4 Google Analytics 4 has been officially launched, accompanied by a lot of exciting new features inside the other softwares…
Read moreMarketers & website owners use to fill annotations inside Google Analytics Universal, adding temporal context to data with external events. Unfortunately, this feature is not available for the moment inside Google Analytics 4 and also inside a lot of tools…
Read moreAnalytics scopes One of the more complicated concept to adopt inside Google Analytics is dimensions and metrics scopes (User, Session, Hit, Product). Fortunately, there are a lot of documentations and articles explaining it in detail. Practices & data tests can…
Read moreNeed a freelance analytics expert or a Google Data Studio consultant?
