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Data blending in Looker Studio is a feature that enables data designers to combine data from multiple sources into a single data set. This is particularly valuable when analyzing data that spans different platforms, such as combining analytics from your favorite suite with sales metrics CRM system as example. By blending data, analysts can gain a more comprehensive view of their business performance.
Data blending is also a way to filter subset of data from the same data source to open new possibilities of preparation and calculations
The preparation & the deployment of a URLs redirection plan require method, know-how, a lot of rigor of execution, involving various digital team members and expertises (from traffic management to IT services). Because of its high weight of impacts, and…
Read moreThe quick tip below describes how to transpose Looker Studio (formerly known as Google Data Studio) table charts composed with rows of specific dimension values and column of metrics TO rows of metrics with columns corresponding of the dimension values….
Read moreInformation displayed by default inside an interactive report must be chosen preciously, and it is particularly the case for data labels in a time series chart. Commonly, we don’t need to display labels for all points because we read dashboards…
Read moreDashboard KPIs are often enhanced with time comparison (with the previous period or the previous year) as a small score card, and also with sparkline to get more context about the trend of the KPIs during the selected period. This…
Read moreMarketers & website owners use to fill annotations inside Google Analytics Universal, adding temporal context to data with external events. Unfortunately, this feature is not available for the moment inside Google Analytics 4 and also inside a lot of tools…
Read moreAnalytics scopes One of the more complicated concept to adopt inside Google Analytics is dimensions and metrics scopes (User, Session, Hit, Product). Fortunately, there are a lot of documentations and articles explaining it in detail. Practices & data tests can…
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